Welcome to my corner of the internet.
Ooga booga! I’m FlatLine. I grew up on the early internet—a digital wild west full of novel ideas, hyper fixations, people building things just because they could, and knowledge that didn’t need an algorithm’s permission to exist. I miss that version of the internet and want to bring it back.
FlatLine.Now is my personal lab: part knowledge base, part workshop, part archive of hyper fixations. You’ll find cannabis and concentrate guides, hardware and technology experiments, digital culture, and things I’ve built with my own hands.
Question Everything. Including Me.
I’m not particularly interested in taking things at face value. A manufacturer might tell you what a product is supposed to do but they don’t necessarily tell you what it does in reality. A number can look impressive without the context needed to understand it.
I want to know how things work, what makes them work, where they fail, and what happens when you change the variables.
Sometimes that means reading the documentation. Sometimes it means measuring, testing, taking something apart, or building a solution that didn’t exist before.
There’s More Behind the Rabbit Hole.
My background spans marketing, digital promotion, corporate forecasting, financial and capacity planning, data analysis, fraud and risk management, and technical problem-solving. I’ve spent more than 25 years working across different disciplines, and I’ve learned that the most interesting problems rarely stay neatly inside one of them.
I look for the relationships between things: the inputs that drive an outcome, the assumptions hiding inside a process, and the variables that everyone overlooks because they’re focused on the obvious metric.
That mindset applies whether I’m examining a complicated business process, evaluating a piece of hardware, experimenting with technology, or figuring out why a change produced an unexpected result.
My approach has also been shaped by living with invisible disabilities and navigating difficult personal circumstances. Those experiences are part of my story, but they aren’t the entirety of it. What matters here is the curiosity, adaptation, and practical problem-solving I’ve brought to the challenges in front of me.
When Things Go Sideways
I have an unusual reaction to bad news.
When something new, unexpected, and potentially solvable goes wrong, my first reaction isn’t always dread. Sometimes, I get excited. Not because something broke, but because now there’s a mystery to solve.
What happened? What’s driving it? Which assumptions were wrong? What haven’t we considered? And, most importantly, can we fix it?
While other people might still be processing the fact that something went wrong, my brain may already be pulling the problem apart and looking for patterns, possibilities, and ways forward. The more unfamiliar or complicated the problem, the more curious I can become.
That doesn’t mean I don’t understand the consequences, or that every situation should be treated like an interesting puzzle. Sometimes people need empathy before they need answers. But when there’s an opportunity to understand something better, solve a difficult problem, or turn a bad situation into a better outcome, I tend to lean in.
Uncertainty doesn’t just leave questions unanswered. It gives me something to investigate.
Independent by Design.
FlatLine didn’t start as a business plan. It started because I wanted to share knowledge, explore ideas, and make things. Over time, I realized that continuing to do that independently requires resources—and that building a sustainable business could give me more freedom to work on my own terms.
I’m interested in creating useful content, evaluating products honestly, building things worth owning, and finding better ways to bring knowledge and creativity to people who can use them.
If a product is worth recommending, I want to be able to explain why. If something doesn’t work, that matters too. And when I don’t know something, I’d rather say so than manufacture certainty.
The long-term goal is to make independent work sustainable without turning it into another content mill.
Always Be Curious, Dangerous, and Evolving.
To me, curiosity means looking beyond the obvious. Dangerous means being willing to challenge assumptions and venture outside the comfortable answer. Evolving means accepting that what you believe today might change when better information comes along.
None of us has everything figured out. That’s not a flaw. It’s a reason to keep exploring.
So browse around. Read something interesting. Question a claim. Make something. Tell me where I’m wrong—with evidence.
Have a question, a correction, or something interesting I should investigate? Join the Discord and let’s discuss it.